Task 1: Research Portfolio
Learning Outcome 1 (U20): Know how existing advertising campaigns embed advertisements across a range of media products. P1 (U20): Describe an existing media advertising campaign. Dumb Ways To Die Campaign Aims and objectives: The aim and objective of the Dumb Ways To Die Campaign is to create a message of the important of rail safety as well as the aim to engage an audience that isn't interested in hearing any kind of safety message. They claim that their aim is to create ‘a completely different route and create a humorous, friendly campaign so the message was not lost on a younger generation’. They approached the topic by turning the serious topic of safety into something that could be laughed about to draw in attention whilst using cartoons to create humour. This day and age teenagers act stupid around trains and the video helps spread awareness by using humour to interest teenagers to watch it. Dumb Ways To Die Cam...