Task 7: Create the adverts
Learning outcome 3 (U20): Be able to produce the planned media opponents.
P4 (U20): Create production materials to b used in the original media products.
M3 (U20): Create production material that follows the codes and conventions of the chosen genre for the media products.
Introduction:
As listed below you can see our final pieces for this campaign. All the pre-production documents and work have all come together to create these final products. Thanks to these documents we've manged to incorporate everything that the brief has asked us to do. We've also targeted the audiences that we were asked to attract which we did by using suitable codes and conventions.
Magazine advert:
Billboard advert:
MOCK UP Versions to put final creations into context:
I have mocked up by placing the final products for the billboard and the magazine advert in templates for a real life looking example.
Video advert:
Audience feedback:
I liked the way in which the camera took full advantage of the wide angle and followed the person to the amusement machine, as you immediately became fully immersed in terms of his desire to win over the machine. As a viewer you were very aware that the young man was fashion conscious and that he was no stranger to these type of environments in the year 2018. It was also very evident that despite trying to win the game, he was continually losing and you could see by his body language that he was disappointed and becoming frustrated
You could see that the can of drink was strategically positioned on top of the machine and during his period of losing, the cameraman strategically focussed on the young man opening the can of drink. Once he finished his drink he once again played with the machine, but was retrospectively brought back to 1990. To his surprise whilst being brought back in time his clothes changed to that era and the drink clearly brought him good fortune. The young man looked elated and raised his arms with joy as a mark of winning. There was a correlation and synergy that the drink brought him good luck and created an association of good luck coupled with an element of nostalgia.
P4 (U20): Create production materials to b used in the original media products.
M3 (U20): Create production material that follows the codes and conventions of the chosen genre for the media products.
Introduction:
As listed below you can see our final pieces for this campaign. All the pre-production documents and work have all come together to create these final products. Thanks to these documents we've manged to incorporate everything that the brief has asked us to do. We've also targeted the audiences that we were asked to attract which we did by using suitable codes and conventions.
Magazine advert:
Billboard advert:
MOCK UP Versions to put final creations into context:
I have mocked up by placing the final products for the billboard and the magazine advert in templates for a real life looking example.
Video advert:
Audience feedback:
I liked the way in which the camera took full advantage of the wide angle and followed the person to the amusement machine, as you immediately became fully immersed in terms of his desire to win over the machine. As a viewer you were very aware that the young man was fashion conscious and that he was no stranger to these type of environments in the year 2018. It was also very evident that despite trying to win the game, he was continually losing and you could see by his body language that he was disappointed and becoming frustrated
You could see that the can of drink was strategically positioned on top of the machine and during his period of losing, the cameraman strategically focussed on the young man opening the can of drink. Once he finished his drink he once again played with the machine, but was retrospectively brought back to 1990. To his surprise whilst being brought back in time his clothes changed to that era and the drink clearly brought him good fortune. The young man looked elated and raised his arms with joy as a mark of winning. There was a correlation and synergy that the drink brought him good luck and created an association of good luck coupled with an element of nostalgia.
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