Unit 20 and 24 Media

P3:  Describe what skills are required for differing media industry job roles  Learning Outcome 2 :  Understand the  behaviors , skills and attributes necessary within a chosen media industry. There are a range of job roles in the advertising industry, for example?  Account Director Account Executive Account Manager Art Director Blogger Creative Director Developer Event Manager Graphic Designer Producer

P2 (U24): Explain the use of converging technologies within an identified sector. Convergence technology definition: C onvergence  is a coming together of two or more distinct entities or phenomena.  Technological convergence  is increasingly prevalent in the information  technology  world; in this context, the term refers to the combination of two or more different  technologies  in a single device. Converging technology has increased in popularity throughout the years in this day and age. Many companies use it to their advantage to gain a wider audience as well as being able to expand their company through the increase of sales. An example of a company that uses convergences is Netflix. Netflix is possible and adapted to be able to used on the television, laptop and mobile devices. By Netflix making it possible for their audience to access Netflix on a range of multiple devises they are making is possible for more of their targ...

Learning outcome 3 (U20): Be able to produce the  planned  media  opponents. P4 (U20): Create production materials to b used in the original media products. M3 (U20): Create production material that follows the codes and conventions of the chosen genre for the media products.  Introduction: As listed below you can see our final pieces for this campaign. All the pre-production documents and work have all come together to create these final products. Thanks to these documents we've manged to incorporate everything that the brief has asked us to do. We've also targeted the audiences that we were asked to attract which we did by using suitable codes and conventions.  Magazine advert: Billboard advert: MOCK UP Versions to put final creations into context: I have mocked up by placing the final products for the billboard and the magazine advert in templates for a real life looking example.    Video advert: Aud...

P2 (U20): Create a plan for a cross media advertising campaign in response to a client brief Target Audience The brief states that Carter Soft Drinks requires an advertising campaign for their latest fizzy drink called Phizzwizzard. They want their product to be sold only in cans as they’re aiming for a retro audience of people in their 30’s as their main audience. The product would also appeal to teenagers from the ages of 13-18 as fizzy drinks are products that entice them. Carter soft drinks also ask to create three types of advertisements, a promotional video, billboard and magazine advert. All products have different target audiences. The advertisements both aim for the same audiences, the difference being on who views both products. The advertisement will be aimed towards many audiences as it can be advertised on social media, YouTube, TV and many other types of advertisement. Social media and YouTube is populated by teenagers meaning that audiences from the ages of ...